Swadeshi Vikalp

“Swadeshi Vikalp” is a movement to make people aware of the Swadeshi, or “home-grown” products that are available in India. By helping people find locally sourced or manufactured alternatives to foreign products, it aims to revive the spirit of self-reliance and self-respect that was a core part of Gandhi’s philosophy for India and is inspired by “Aatmanirbhar Bharat” initiative.